Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Now, Kodak is creating their own content that looks and feels quite similar.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. That mission, to add value to the communities they reach, is the heart beat of social.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 134

Social Media Strategy Metrics Organization 134

Visually SM

JULY 27, 2020

In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed. Pricing: Free: up to 3 social profiles, 30 scheduled messages, and 1 user; Professional: $19/month.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. on our website. That’ll be great.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. This isn’t just an issue in social media. It’s the entire issue of “failure&# as this big awful dirty word. Any thoughts? Any thoughts? It’s not.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. This is a social address book, and social CRM application at each extreme. I did like the fact that it delivered the information while and when I needed it in communicating via email.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 8, 2010

The reasons that social networks require email addresses are numerous: 1. They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. They need an external means to reengage dormant users. link] Ahmed Haha, an excellent post.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JUNE 8, 2010

The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. It's so important to listen and find what opportunities are presenting themselves. Active listening required. Great stuff.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Social Media Tools.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. Customer service is also an issue, for certain. I don't think the time issue is hugely important here. That is troubling.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. THAT makes me happy. link] jaybaer Thank you.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous. I didn't try to do too much.

Social Media 126

Social Media Strategy Conference Eventful 126