Remove influence

Jeff Esposito

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Personalizing to cut through the clutter

Jeff Esposito

Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by F leishman Hillard and the Community Roundtable. Below is my full talk but some key takeaways include: Information overload.

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Get off your ass, forgetting Facebook, dark side of content

Jeff Esposito

I spent the past two days at Oracle’s School for the Socially Gifted conference where I was nominated as one of the finalists for community manager of the year. Get Off Your Ass; Identify Your Own Influencers – do you know who influences your community? How was your week? If not, peep out this post.

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Gilda’s Club: What went wrong?

Jeff Esposito

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. In this poorly written missive, it came to light the CSC allows its local affiliates to call themselves one of three names (Gilda’s Club, The Wellness Community, or Cancer Support Community). Terse in tone. “I

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Taking social business from buzz word to business function

Jeff Esposito

Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights. Thinking Strategic About Social Business – The Community Roundtable. Some key takeaways include: 52% of respondents thought that the concept of social business was important today. Is it a fad?

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Five for Friday

Jeff Esposito

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Enjoy this week’s edition of Five for Friday.

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PR’s Four-Letter Word

Jeff Esposito

To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Embargo image - tvanhoosear.

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Is a social media contest right for you?

Jeff Esposito

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. link] #Socialmedia [.] Unported License.