Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. Find out more and download the paper today. Charles Armstrong. clare hart.

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SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Unified Communications. White Papers. The Industry Standard. VoIP Services. Network Management. Application Management. Desktop Management. Patch Management. Wireless & Mobile. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Site Resources.

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Meeting Sharepoint Wireless Microsoft 100

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. This creates a demand across the entire industry. Create a Product Need. — Tide (@tide) April 21, 2016. .

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Strategy Marketing Report Resources 83

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. You can target your posts by company size, industry, location and more. They also have groups for specific industries. Start by identifying the decision makers. Don’t Hard Sell.

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Sprout Social

FEBRUARY 22, 2021

B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility. Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. to drive conversion-focused content like webinars or white papers.

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B2B Social Media Hashtag Press Release 137

Keyhole.co

JANUARY 4, 2022

If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. There are 2.9

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LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. Community management and audience engagement. High-quality white paper reports generated from the platform.

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Social Media Management Social Media Tools Hubspot 159

Keyhole.co

FEBRUARY 17, 2023

For example, in 1975, computer programmers Bill Gates and Paul Allen started their company designing software for microcomputers. Form brand communities Engage your customers by forming a brand community, along with a business page, to provide them an opportunity to discuss certain matters. So, they simply named it Microsoft.

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Strategy Brands Discount Hashtag 52

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It doesn’t matter what industry you’re in.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions.

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Social Media Strategy Influencer Social CRM 149

Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Care about customer experience across their digital and social platforms because customer experience is their brand.

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Social Media ROI How To Marketing 113

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. Your employee advocacy software can make or break your program.

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B2B Survey ROI Metrics 144

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Convince & Convert

MARCH 1, 2012

There are really no experts in this industry. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Eric: We’re a B2B software company. Then on the B2B side, we work with software as a service type companies, consulting companies, tech companies.

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Social Media Hubspot Software Hosting 142

Viper Chill

APRIL 19, 2010

In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. The whole of Cloud Living was created with Open Office which is free software that anybody can download. They’re also very easy to create.

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Adsense How To Sites Forums 77

Convince & Convert

FEBRUARY 5, 2012

At least one agency blog post per week should be tactical , describing how marketing can be improved in some fashion (software, process, thinking, etc.). Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released.

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Content Marketing Curation Committee 147

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Security Hardware & Software. NOSes & Server Software. Software Development. White Papers. Software as a Service.

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Wireless Microsoft Applications Web 2.0 268

Convince & Convert

DECEMBER 30, 2015

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

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Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. If you’re in a price-sensitive industry and offer better rates than your competitors, why not cut down your prospects’ research by creating a quick chart that shows how you stack up against the others?

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