Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Add relevant links and statistics to enhance your answers. Attract new clients.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

DECEMBER 7, 2023

Social Media Activism : They are active on platforms where movements about representation and inclusivity often gain momentum. This could include members from within your organization or an external focus group. Economic Growth Beyond the moral and social imperative, diversity is a driver for economic growth.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. But the communication lines do need to be in place so that when brilliance is spoken, you are listening. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119