Remove Communities Remove Features Remove Marketing Remove Strategy
article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227
article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

Social Media Strategies Summit

As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis — Assistant District Administrator for Communications at VDOT Northern Virginia — explained how her agency tackled this problem by creating a persona for their social media presence.

article thumbnail

How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? More Organic Reach: Community groups are more likely to have more engaged and interested users, especially if you set it up as a closed group (more on that later).

Groups 237
article thumbnail

Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Twitter’s New Features. Let’s take a look at the list of new Twitter features that we should all be keeping an eye on in the near future. Communities.

Features 171
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. And yet, in spite of that, many brands are still hesitant to join.

Strategy 175