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19 features you actually need for Facebook marketing (the ultimate list)

Awario

Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook.

List 139
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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? More Organic Reach: Community groups are more likely to have more engaged and interested users, especially if you set it up as a closed group (more on that later).

Groups 237
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Twitter’s New Features. Let’s take a look at the list of new Twitter features that we should all be keeping an eye on in the near future. Communities.

Features 171
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240
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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.   Use a professional photo.

LinkedIn 116
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Here’s Every New Feature Threads Has Built Since Launch (+ How to Use Them)

Buffer Social

However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions were down by 75 percent. But the brains behind the new Twitter alternative kept plugging away at the platform, launching improvements and new features at an impressive pace.