Remove Communities Remove Fashion Remove Social Networking Remove Survey
article thumbnail

Influencer marketing trends across industries

Sprout Social

For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve. Our Q1 2024 Influencer Marketing Survey found 40% of consumers say they prefer to interact with micro and nano-influencers.

article thumbnail

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. Germany: 19.9

Instagram 145
article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Website traffic.

Strategy 125
article thumbnail

How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority.

B2B 131
article thumbnail

What Are the Top Social Media Platforms for SMBs?

Later

Keep in mind also that some social platforms are better suited to certain kinds of businesses. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Top Social Media Platforms for SMBs #3: Pinterest.

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104