Social Media Strategery

MAY 11, 2012

" Social Media Is About Cultivating Community, Not Corralling Cattle. "The " If You Want a True Community on Social Media, You Have to Create It. "As Are we crafting community strategies with the brands' objectives truly in mind? Ads alone aren't going to win you many friends.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

JUNE 25, 2010

Community Blog. communities have failed to build a critical mass of users, they can quickly become echo chambers, they don’t have full leadership support, and they often fail to make it “ into the flow.&# Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

APRIL 23, 2011

With the recent news that several major Open Government efforts including USASpending.gov, Data.gov, and FedSpace may be shut down due to budget cuts and that the Pentagon has disbanded their social media office , many people in the #gov20 community started wondering if their social media, Gov 2.0 and Open Government programs might be next.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

JULY 18, 2012

Communities don’t work like that. Posts that lower the barrier to entry that actually create the sense of community disappear because they don't positively impact influencer ratings, meaning fewer and fewer people feel comfortable sharing anything. People don’t work like that.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

DECEMBER 24, 2011

community was active and engaged, and I found myself really in the trenches with a lot of my clients helping them work through many of the issues that I got to write about. Your goal isn't to get more Facebook fans – what's your real goal? This third year though, was a little different.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

JULY 14, 2011

tools internally, and you’re managing your organization’s Twitter and Facebook pages. Instead of talking about how you have thousands of Twitter followers or Facebook fans, talk about what those fans have helped you accomplish. Everything’s going according to plan, right? Eh… not quite.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 27, 2010

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). community?

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

AUGUST 26, 2010

The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. You can’t commit halfway to Enterprise 2.0 – you can’t say, “well, we can afford the tools, but not the community managers&# or vice versa. These are people.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

SEPTEMBER 28, 2009

Steve Ressler, Founder of GovLoop As announced this morning, GovLoop, the premier social network for the government community, has joined forces with GovDelivery, the world’s leading provider of government-to-citizen communications solutions. The short answer was that the community was unsustainable. Within the Gov 2.0

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

JUNE 1, 2013

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 9, 2010

The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities. The traditional means of communication for this situation, forums, are responsive within a day or two and are comprised of great communities. SMCEDU on Ning.

Education 123

Education Social Media Project Study 123

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Facebook firewall gov20 government government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

JUNE 7, 2009

principles, and have made an impact on government and the citizens and communities it serves. Events on Facebook Gov 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

MARCH 11, 2012

To give you some idea of how long ago that really was, consider this: Facebook didn’t exist (it wouldn’t launch on Harvard’s campus for another five months). I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I My first day with Booz Allen was October 6, 2003.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course? Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JUNE 15, 2010

community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality. I realized that the technology and the work didn’t mean anything unless I had a community, unless I connected to PEOPLE. Now, instead of highlighting the Gov 2.0

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

MAY 2, 2009

He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic."

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. Will he share it with his 100K Twitter followers and Facebook fans? If only things were still this easy.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

NOVEMBER 24, 2010

The role sure sounds enticing to anyone working in the social media community (the below represents a composite job description that you might see): Job Title: New Media Director. &# Some may even look at a role like this as the pinnacle for a social media professional in the DC area. Department: Department of Take Your Pick.

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? Even though we’re not a social network, I get lot of feedback on the sense of community it brings to the open gov, Gov 2.0 They’re different communities. community to know about GovFresh? Facebook firewall gov20 government government 2.0 One great example is what Gov 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

OCTOBER 17, 2009

It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. I.e., will Facebook & Twitter actually be broad-scale adopted by Govt? I.e., will Facebook & Twitter actually be broad-scale adopted by Govt? relationship.

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

JUNE 17, 2010

apps (Facebook, Twitter, Skype, etc.) bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Is that the question?”

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

NOVEMBER 13, 2009

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. That’s ok.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

MAY 6, 2010

community who have experienced similar frustrations. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" " "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?"

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

DECEMBER 20, 2010

This year, you’ve continued to support me in my writing – subscribing, commenting, and sharing my experiences and thoughts with your communities and for that, I can’t thank you enough. I’m even more grateful for all of you out there.

Gov 2.0 95

Gov 2.0 Social Media Review Skills 95

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Facebook firewall gov20 government government 2.0 That is just not the case. Heroes At the Gov 2.0

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

APRIL 7, 2009

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Managing Your Time While Managing Your Social Media My Gov 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105