Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. So, I peeked at YouTube.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Your LInkedin page. Today, that initial contact can be created over a few hours using social media. It’s just more authentic and believable that way. Post it to your Facebook page. Your blog, naturally.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers. In others, they are very different.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Smart, as long as you don't get a backlash or sell out. Mossimo had that rolling until they showed up in Target. link] jaybaer Exactly. Friend has lost value. link] jaybaer How do you feel about the new FB privacy settings?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not. Just a thought.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

FEBRUARY 19, 2016

Events attendees are great. CRM exports are great in there. If you or someone that you find has curated by hand a really good list of Twitter accounts on a topic, we can just suck that whole list in and we’re going to go out and find those people on social networks too. you can do that. Marshall: That’s correct.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Gowalla For presence-based status updates, I use Gowalla.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? My 4SQ app version is 1.7.0 if that helps. link] jaybaer Interesting Danny. That is troubling.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Share this on LinkedIn.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&#

Social Media 128

Social Media Strategy Conference Eventful 128