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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Come to your mom blogger event? There are a few different vehicles for social media strategy. Review your product?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Just do it while giving back to the community as well. Don’t make your social media efforts half-assed. Want to self promote?

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How to easily find customers on social media

Absolute PA

Yes, regularly sharing updates on your social media profiles or in your chosen online forums is one way to get seen. It’s how I went from stumbling over my 1 minute ‘pitch’ at group networking events to presenting to an audience of 200 and loving every second. Research and find 2-3 active communities online.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Notice anything?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?