Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Oktopost

OCTOBER 26, 2020

From post creation to scheduling and analyzing the results – the social media management tool or suite of your choice should provide you with a command center that also offers a holistic overview of your social media activities’ impact and ROI. . Community management and audience engagement. Insightful analytics and reports .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Game Changing Tactics & Prodigal ROI.”

Conference 196

Conference Social Media SEO Marketing 196

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Search Engine Optimization (SEO). The vocabulary of search engine optimization. White hat vs. black hat SEO. About this course: . — 11.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? going so our COMMUNITY INFLUENCERS ?can going so our COMMUNITY INFLUENCERS ?can That’s not a “wave the magic wand&# scenario. We need to get some VIRAL BUZZ

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ). If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. ” Just 9% say their importance is diminishing. (

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Viper Chill

APRIL 19, 2010

The best type of traffic for blogs is search engine traffic and mentions from other blogs. In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can. You can of course optimise specific pages on your site.

Adsense 77

Adsense How To Sites Forums 77

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Jeremy" excels at being able to see an engineering problem from the inside out, internalizing it almost from the point of view of the code itself. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Statistics 219

Statistics Research Social Media B2B 219