Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. It's community. 15 Tips to Zoom Your Brand (white paper). It's a promise delivered. SoundCloud.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

JANUARY 24, 2020

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our Personal Branding Guide and Worksheet to get started. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. If not, you should.

Sample 78

Sample Samples Strategy Brands 78

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Nobody likes stream cloggers. Underfeeding. Over repetition.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging.

Brands 60

Brands Authentication Template Templates 60

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I make a killer Facebook page? The best part? The only substantial cost for you is time.

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. 15 Tips to Zoom Your Brand (white paper). It's Who You Are. Need more help?

Brands 60

Brands Strategy Reputation Training 60

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pixlee

SEPTEMBER 7, 2018

Facebook has the largest audience of any platform and allows you to create an in-site storefront on your brand page, as well as drop links into status updates that lead to shoppable galleries. This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. Measure Success.

UGC 40

UGC Content Authentication Curation 40

Pam Moore

OCTOBER 16, 2019

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Listen Now .

Activities 141

Activities Social Media Mobile Geotagging 141

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. You can download it for free here.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. You can download it for free here.

Template 60

Template Templates Content Social Media 60

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook. SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

Content 129

Content Marketing Cost Metrics 129

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper). Audience Analysis Worksheet.

Social Media 60

Social Media Template Templates Training 60

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Let’s say you have a white paper for download on your site. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Ignite Social Media

NOVEMBER 27, 2017

Our newest white paper, “ Mindset in the Moment ” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. A post that works great on Facebook may not be a winner on Pinterest, for example. Download the full white paper here. Know The Proper Post Type.

Mobile 97

Mobile Social Media Management Social Media Types 97

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter.

Template 60

Template Templates Social Media Strategy 60

Pam Moore

DECEMBER 11, 2016

How to use our 2017 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Why you need a content marketing content calendar. SoundCloud.

Template 167

Template Templates Content NewsCred 167

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Community management and audience engagement. It is cross-platform, works across devices, and even without any download.”. High-quality white paper reports generated from the platform.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. At the end of the article, we included a CTA driving readers to download the Index report to learn how to put those insights into action.

Social Media 142

Social Media Content Report WordPress 142