Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting!

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? These steps are quite easy, really. It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Have any questions? Please let me know in the comments. Read All About It!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 14, 2011

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) See if they work for you. That’s Apture. Read All About It!

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual. Read All About It! These fine folk did: Jan.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting!

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. So to customize it, I… Dude.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. And once you’ve made your bed, be prepared to lie in it. Read All About It!

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 19, 2010

Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting! Read All About It! These fine folk did: Jan.

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Read All About It!

Class 227

Class How To Applications Course 227

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) Flickr photo via BTal. You can: Take a picture (or several) and upload them to Flickr or to your blog. Apparently she preferred complaining about the issue to actually resolving it. Flickr photo via ragesoss.

Project 234

Project Web 2.0 Wiki Flickr 234

Waxing UnLyrical

SEPTEMBER 28, 2010

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Read All About It! These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

Justin Levy

JULY 14, 2009

That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. Below is a list of 10 ways you can use social media to show your support for issues that are important to you. They raise awareness of an issue and offer up a link or links to additional information.

Social Media 100

Social Media MySpace Widget Flickr 100

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Class 139

Class Postrank Tourism RSS 139

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 173

Class Proposal Postrank Tourism 173

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! Read All About It! These fine folk did: Jan.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! It’s more about setting goals and working towards outcomes, and figuring out which channels you’re going to use to do that.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL!

Class 202

Class WordPress Postrank Comments 202

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. " Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media? Facebook or LinkedIn) or other communities of practiceâ?? As long as we persist in seeing Web 2.0 through the lens of Web 1.0,

Project 265

Project Web 2.0 Module Wiki 265

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). Quite frankly, it got me a little nervous presenting this information in that kind of way.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. I’d seen how much effort my husband put into it, and I thought it would be nice if I could do that for him, for a change. Read All About It! These fine folk did: Jan.

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently? Do share via a comment. Regardless, thanks for visiting! Read All About It!

Tips 159

Tips Class Postrank Comments 159

Buzz Marketing for Technology

JUNE 23, 2008

So when you grade peoples work and learning (whether by actually issuing grades or through badly thought-out performance evaluations and poor management skills), they will be less interested in learning, less interested in performing challenging tasks and less able to think creatively--the exact opposite of what we need at work.

Project 100

Project FeedBurner Web 2.0 Wiki 100

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. It really is a community. I think what delights me most about Amplify is that there really is a community sense to it.

Social Networking 270

Social Networking Class Comments Conversation 270

ProBlogger

DECEMBER 7, 2010

Build relationships and community. When bloggers in a particular niche link to one another, it shows mutual respect and helps build the community around that niche. You may find that a link to a writer’s blog or photographer’s flickr page can serve as compensation, particularly if your blog is popular.

Trends 41

Trends Regator Strategy Tips 41

Kikolani

JANUARY 16, 2011

Question: What is the best type of information to include if you are an apartment community trying to blog so your residents and future residents will follow you? It just depends on the site and the community! Answer: I stay away from Google Images because of the copyright issues. Do you think the cost is worth the benefit?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s good to know that there are ways to bring Facebook community closer together. Think again!

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. Burnout is a real issue, and passion can mitigate that.

Class 208

Class Applications Creative Commons Organization 208