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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

What CMOs should do: Refocus your social priorities from marketing posts and paid ads to relationships and engagement. Of course you should try to get your organization’s message to as much of your audience as possible. By comparison, fewer than half of less-mature organizations can make this claim.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. Many brands don''t optimize, iterate and change course based on performance in real time. community building.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. only allows for acertain number of users and uploads before it pushes you to their paid system. Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. Would it work for yours?

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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

The real key, of course, is attracting qualified traffic to your site. For instance, an organic or paid search campaign that attempts to sell the world could involve tens of thousands of keywords. Keep your social communities relevant. Unless visitors convert , they’re just numbers. Business Model and Content Issues.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

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2nd Annual Biggest Search Geek Contest

Bill Hartzer

The Biggest Search Geek brings people from all walks of life together in the name of search engine marketing. A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM.

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5 Reasons Your Blog Needs A Kindle Book

ProBlogger

Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors.