Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Little did we know that the community would be against it and ask us to change our approach. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Little did we know that the community would be against it and ask us to change our approach. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. For a company. Why should they come back to your website or community? You don’t have to answer that now. Why should they come back?

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JULY 18, 2012

The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Sure CEOs should know what is going on within their company and marketing or communications department.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company?

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

DECEMBER 16, 2010

Marie on behalf of the entire Public Relations team ( Jason Keith and Nick Gosselin ) at Vistaprint, I’d like to say thank you for the Tweet. We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

JUNE 29, 2011

As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. So where do you start? Quality assurance. Subscriptions.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Marketers are chomping at the bit to gain ownership or decision rights within the space.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

DECEMBER 2, 2011

Today the PR & Social Media team at Vistaprint is losing a great teammate in Nick Gosselin. My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. No biggie right?

Delicious 34

Delicious News Team Social Media 34

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. My first insight into their work came reading an article on Fast Company on their work with Pinterest. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? So if it were to go poof, so does your community.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Forget the commercials and spend the advertising budget organizing community events in the Gulf. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 16, 2010

The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates.

Issues 34

Issues Policies Reputation Insurance 34