Sherrilynne Starkie

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Instagram fact checking comes to Canada

Sherrilynne Starkie

Earlier this year Instagram introduced fact-checking in the US to help identify, review and label false information. The program means that Instagram’s partners are independently assessing information to reduce the distribution of fake news. Let us know in the comments.

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Good manners cost nothing

Sherrilynne Starkie

Each of these fellows left a comment correcting my English within seconds of my posting a Facebook update. Emboldened by the remoteness of online communications, certain individuals are tempted to comment in ways they never would if the recipient was sitting beside them in the same room. Internet Troll? Photo credit: eirikso).

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The easy way to produce eBooks

Sherrilynne Starkie

Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments. Add company information and branding in the title pages and then…hit publish. The key to digital content success is in providing the target audience with real value.

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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

The quest to accrue retweets regularly drives users to tweet outlandish comments, extremist opinions, fake news, or worse. Many users knowingly tweet false and damaging information and opinions in an effort to go viral via retweets. Post your selfie emoji in the comments below. — SS. Should Twitter get rid of retweets?

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. The time on the briefing call was for me time well spent.

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Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

For more information on all six workshops, click here. Just leave a comment below saying which of the above workshops you’d like to attend and why. . • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. Win your way into a pre-conference workshop!

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Bloggers important in PR

Sherrilynne Starkie

The survey looked at how PRs deal with bloggers compared to journalists – just over two thirds (67%) of respondents stated they have a dedicated approach for bloggers, with 75% of these citing they communicate with bloggers in a more informal tone. Other findings: 26% of PR professionals say their relationships with bloggers are strong.

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