Small Business Mavericks

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18 Things About Facebook Rankings To Remember

Small Business Mavericks

Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014. Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. If you have jumped on this bandwagon, I’d love to hear from you in the comments. Every woman in America? I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads?

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Algorithm Cruelty and Human Misjudgment

Small Business Mavericks

Some things with the most comments and interaction are not good memories. I like what one commenter said on the blog post about the ‘like’button not really being used to indicate ‘liking’ It’s the same thing, really. The problem? The machines do what the machines are programmed to do.

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Why Blogging And Social Media Go Together

Small Business Mavericks

People can comment on your blog posts and you can comment back, making it a particularly useful platform for meaningful dialogue. Blogging has often been called the bridge between social media and search engine optimization. Once you understand it you’ll know why. Do that three times a day and you increase your SEO coverage.

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Did Facebook Screw Up?

Small Business Mavericks

Just read the comments on Facebook’s own page. Some people don’t want the most “relevant&# comments to appear on their pages. They’d rather that Facebook kept the chronological order for comments. You must be logged in to post a comment. But not everyone is happy with those changes.

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84% Say They Don’t Like Facebook Changes

Small Business Mavericks

One person in the comments section said: Google+ here I come. A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. It’s the same model as television.

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Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

One particularly telling comment in the Constant Contact interview is the answer to the very last question. You must be logged in to post a comment. E-mail marketing is one strategy for making that happen. One grocer is using e-mail marketing and getting a 55% open rate on its e-mails. That’s phenomenal!

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