Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MARCH 16, 2011

We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time. The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”….

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Comment on YouTube.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

JULY 12, 2011

Sometimes we just don’t want to post, share, update, comment, tweet, or chat. With the advent of Google+ and Facebook’s landgrab of all things social, we’re edging towards an age where we all can be found at any time. We just want to be. The digital footprint isn’t necessarily in sand. .

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. Or the first time someone followed you on Twitter. It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. It was there for people to read and comment on what I said. Sure it was in a private Facebook group but I can’t take back what I did and naming names does me or this blog post no good, but there’s a valuable lesson here. It’s about you and me and how we treat others.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

OCTOBER 6, 2014

For teens, sites like Facebook allow for similar performances in front of engaged audiences. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162