Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

AUGUST 24, 2011

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JULY 12, 2011

Sometimes we just don’t want to post, share, update, comment, tweet, or chat. With the advent of Google+ and Facebook’s landgrab of all things social, we’re edging towards an age where we all can be found at any time. We just want to be. The digital footprint isn’t necessarily in sand. .

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. Or the first time someone followed you on Twitter. It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. It was there for people to read and comment on what I said. Sure it was in a private Facebook group but I can’t take back what I did and naming names does me or this blog post no good, but there’s a valuable lesson here. It’s about you and me and how we treat others.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? The interface has not really changed and the “way” you’re supposed to use it functionally speaking has not changed-but the way in which we actually use it has-Dramatically. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MARCH 16, 2011

The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”…. Two days ago I was talking to a salaried employee of another large company who told me that they could not access Facebook from their work computers. That sentiment is not on an island. Two thoughts came to mind.

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Gone are the days where all clients or brands should or would accept someone who knows how to tweet, post to Facebook and take Instagram pics. Let me know in the comments section. Let’s hope so!

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JULY 12, 2010

Back then, comment spam and server farms did wonders for text based links and I was all over it. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? I was the one gaming the system. But a funny thing happened.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162

Direct Marketing Observations

OCTOBER 6, 2014

For teens, sites like Facebook allow for similar performances in front of engaged audiences. The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought.

Back channel 228

Back channel Social Media Class Education 228