Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

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Content Marketing Advertising Analysis 375

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct.

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Statistics Sample Samples Aggregator 283

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

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CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 14, 2011

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., Let me know what you think in the comments below. which weren’t originally designed for business uses.

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Social CRM Small Business Video Guidelines 318

Dave Fleet

OCTOBER 14, 2010

Take campaign-based Facebook pages, for example. Creating a one-shot Facebook page then deleting it is like spending thousands of dollars on a campaign that builds your email list, only to then take that email list and burn it when the campaign is done. Share them in the comments. So, what do you think?

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Campaign Trends Compete Curation 400

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. I came up with ten – let me know what you think of them in the comments: 1. It’s all about the foundation. Attention to detail is critical.

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Social Media Activities Issues Guidelines 402

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook).

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Eventful Sports Reddit Report 414

Dave Fleet

JULY 12, 2010

Take a look, and add to the list in the comments. Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen. Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Business/Productivity. Pages – Word processor.

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iPad iPhone Tweetdeck Travel 321

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook).

Eventful 150

Eventful Sports Reddit Report 150

Dave Fleet

APRIL 4, 2018

Facebook was an emerging thing. Now, I take Coleman Cox’s comments with a pinch of salt. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it. Twitter was new. Foursquare didn’t exist yet. Blogs were still emerging.

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Team Social Media Training Foursquare 150

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It. Happy Valentines Day!

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Tweetdeck SEO Facebook Social Media 260

Dave Fleet

APRIL 4, 2018

Facebook was an emerging thing. Now, I take Coleman Cox’s comments with a pinch of salt. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it. Twitter was new. Foursquare didn’t exist yet. Blogs were still emerging.

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Team Social Media Training Foursquare 34