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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. The brand then curates and posts the best ones on its social channels. They respond to comments, UGCs, and questions actively.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Stanley has also aced the game of using hashtags and trends effectively. Stanley on Twitter With Stanley-related hashtags trending on Twitter, the brand engages audiences with current topics and discussions related to the bottles. StanleyTumbler has over 10 million views across different social media platforms.

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How To Get More Out Of Post Purchase Communications

Pixlee

Collecting and curating UGC may seem daunting, but Pixlee’s platform automatically pulls in content featuring your brand from the social media channels you select, using hashtags, mentions, and comments. You can then easily ask for permission and set that content live, all from within the platform.

UGC 52
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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Brands 109
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts. L2 found a similar trend.).

Study 111