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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

Metrics 107
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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. If it is, you can then evaluate whether it’s leading to an increased CPA. ” You can also then view the CPA to get a sense of whether that’s trending up as well.

CPM 198
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Where Did the Inspect Tool Go?

Jon Loomer

What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related. Does it result in an increase in CPA? Let me know in the comments below! This will obviously drop over time. Reach, like Frequency, is a common metric.

CPA 188
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. So not all views are created equally. Great for video-centric marketing.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. Let me know in the comments below! That’s it.

Cost 203
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Examples of the brands that leverage holiday marketing campaigns and influencer marketing are Ikea, John Lewis, Coca-Cola, Starbucks, and WestJet KPIs always depend very much on your goals for your advertising campaign. For example, “I want my brand to become more recognizable” is not a clear, measurable goal but a vague desire.

Metrics 52
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Facebook Account Optimization and Organization Techniques

Jon Loomer

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Examples include using better naming conventions, relying on a go-to build template, and much more. Is my CPA going up/down? Is my CPA going up/down?