Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

FEBRUARY 28, 2013

Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. I’d love to know what you think, though – let me know in the comments below.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Tweet Are you focusing your Facebook investment in the right place?

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Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

OCTOBER 14, 2010

This model is a recipe for wasted resources in today’s communications environment. In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Share them in the comments. Again, a shift.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

JULY 26, 2010

thanks for the suggestions in the comments!). Online Communications Policy. Community Guidelines. Comment Policy. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. American Express Open Forum. Daimler AG.

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Policies Resources Liveworld Social Media 419