Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. Diversify content across platforms while maintaining your campaign identity. Spotify’s Wrapped campaign is a massive multichannel campaign.
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