Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. But, as with any difficult task, social media marketing becomes much more approachable when you plan effectively. Image source.

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Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

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Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

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Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

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Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Marketers should view staying informed about these updates as a responsibility. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1

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Social Media Strategies Summit

APRIL 6, 2023

Leveraging Influencers for Higher Ed Recruitment According to enrollment and fundraising management company Ruffalo Noel Levitz , 63% of high school juniors believe social media sites provide helpful information for learning about a college. And secondly, consumers enjoy hearing from senior leadership.

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Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Sprout Social. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy.

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. Is it entertaining, educational, and igniting conversation? Highly optimistic.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hootsuite

JANUARY 10, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. Want to automate tedious tasks, stay organized and on top of to-do’s, and better connect with your audience on social? Well, Hootsuite’s got your back.

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Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

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Buffer Social

JULY 24, 2023

Video information : Details like whether the video was created natively on TikTok, the information in the caption, and any embedded details within the video. Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge.

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Hootsuite

JULY 27, 2023

Bonus: Get a free social media strategy template designed specifically for nonprofits. Add a Support button to your profile If you’re running the social media account of the university , government agency , hospital , non-profit , or whatever cause you’re supporting, then you should add a donate button. With over 2.35

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Hootsuite

JUNE 21, 2022

Check out their media kit. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business. What is an influencer media kit?

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Hootsuite

JUNE 23, 2020

They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. All of the data can help inform your channel’s growth strategy. One YouTuber who has great thumbnails is The Film Theorists. YouTube engagement is crucial to your channel’s success.

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Hootsuite

AUGUST 11, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Your brand voice on social media might be more light-hearted and fun than the voice you use in, say, print ads. Rider stories also feature on their social channels: View this post on Instagram. What is brand awareness?

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Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

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Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. We’re 65% more likely to remember information if it includes an image. Bonus: Get the always-up-to-date social media image size cheat sheet. Need proof?

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Later

APRIL 2, 2020

Setting up a social media plan is one of the best ways to kickstart your strategy and give your engagement a boost! But with multiple social channels, campaigns, and products to think about, setting aside time to plan out your social media can feel overwhelming. While on Pinterest, half of all U.S.

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Hootsuite

JUNE 21, 2022

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. However, you must give credit to the creator, and provide a link to the original license (for instance, by adding that information to your video caption). Why use creative commons music? Try it free today.

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So Influential

AUGUST 6, 2020

These social media big names need to have solid fan bases to effectuate their influence. Social Media. With your preferred niche locked down, the next stage is choosing the ideal media platform to optimize your profile. Teach where you can and pique their interest to make them follow you on other media platforms.

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The Realtime Report

FEBRUARY 17, 2022

TikTok entered the social media space at the right time. Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. You need to have a presence in TikTok if you want to boost your brand’s sales.

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The Realtime Report

OCTOBER 5, 2021

Other Ventyour brands designed to directly benefit the Latino small business community include its LatinX TechX & Entrepreneur platform that not only facilitates awareness and discussion around the latest trends in technology and innovation, but also provides entrepreneurs with information to empower them as small business owners.

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Hootsuite

OCTOBER 20, 2021

The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. It’s the rare social media meritocracy. Going viral on TikTok isn’t just for dancing teens anymore.

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Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

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Hootsuite

NOVEMBER 5, 2020

Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough ). Glad has a whole selection of pins highlighting the features of its Press ‘N’ Seal cling film. Create your own media kit.

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Hootsuite

NOVEMBER 3, 2022

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. Hire them onto your social team. Psst: Gen Z, if you’re looking for a job in social media, here’s some advice ).

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Social Media Marketing

SEPTEMBER 25, 2019

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing?

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Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

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Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. No, TikTok isn’t just for teens anymore.

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Buffer Social

JUNE 6, 2023

When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. I’ve gotten opportunities I’d never imagined possible thanks to people who came across my social media posts, from dream collaborations with brands like Netflix and Tombow to my first book deal.

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Keyhole.co

JULY 11, 2023

In the digital age, social media like Instagram has become an influential tool for businesses to connect with their target audiences and expand their operations. Participants were challenged to pour a bucket of ice-cold water over their heads, film it, and then nominate others to do the same. Who are dropshippers?

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Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? That was the last tool joke. It’s seriously easy.

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Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. Use analytics to inform new content.

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