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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

Storify 100
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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

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How You Can Help Me Grow a Mo

Ari Herzog

Mo bros and their mo sistas commit to seeking donations for this important cause. I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month. Got a question?

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. With Project Drive-In, some comments on YouTube question whether the movie industry should step in, while others wonder if the issue may also extends to small town movie theaters.

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ALS #IceBucketChallenge - You Could Be Next

Twist Image

There has also been a lot of online discourse about the merits of this campaign, and questioning the brand association between ALS and dunking a bucket of ice water over your head. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. cause marketing. viral marketing.

Blogger 83
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Business Leaders Really Can Make A Difference

Twist Image

It was - without a question - one of the hardest moments in my life. cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. My world collapsed. I went into a tailspin. advertising agency. blood cancer.