Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. They’re leaning into making water edgy and at the core of their marketing, they want to make people laugh.” The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Waxing UnLyrical

MAY 2, 2019

We worked to uncover insights from various data sources to shape the organization’s long-term strategies. We also identified the space between art and social justice that Harmony Project could use to differentiate itself. with phrases such as “Picking up the tempo of social change” and “Artistic passion. Social purpose.” ?

Case Study 125

Case Study Study Project Creative Commons 125

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. However, that advice has evolved over the years.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Digimind

AUGUST 27, 2020

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

Case Study 97

Case Study Study Products Strategy 97

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Devumi

MARCH 7, 2017

Of all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized. In fact, the best Pinterest marketing can be quite lucrative. The post The 3 Best Pinterest Marketing Brands: A Case Study appeared first on Devumi.

Case Study 110

Case Study Study Brands Marketing 110

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. YouTubeAsksObama [Influencers case study].

Case Study 100

Case Study Study Influencer Consultant 100

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. One of the most important features we use is Buffer’s social media calendar.

Case Study 70

Case Study Campaign Social Media Study 70

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Background: .

Case Study 100

Case Study Retail Study Eventful 100

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. With a user base of 3.78

Social Media 264

Social Media Discount Influencer B2B 264

Mindjumpers

DECEMBER 17, 2014

In order to build and engage communities in valuable ways, we have Social Media Managers located in more than 25 countries around the world. Similar Posts: The Importance of Localized Branded Content on Social Media. How to structure glocal communication on Social Media.

Case Study 225

Case Study Project Study Communities 225

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Learn how your brand can benefit from social media strategy development in 2019.

Video 145

Video Social Media Strategy Case Study 145

Devumi

OCTOBER 24, 2017

To push their brand into the 21st-century they have made waves on social media. Let’s take a look at how PlayStation consistently wins on social media. Social media case studies: PlayStation Unlike most brands on social media, PlayStation doesn’t directly promote […].

Case Study 60

Case Study Study Social Media Video 60

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media. The Challenge of an Organic-Only Strategy. In this blog post.

Case Study 110

Case Study Study Communities Organization 110

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”

B2B 93

B2B Strategy Tips Content 93

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. Some social media influencers were first-time bus rides. Media Coverage: . Background: .

Case Study 100

Case Study Study Storify Products 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

MARCH 28, 2019

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Invest in Influencer Marketing for content distribution.

Strategy 188

Strategy Content Marketing Influencer 188

Devumi

APRIL 13, 2017

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.

Case Study 95

Case Study Study Instagram Twitter 95

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Get That Research Done and Strategy Written.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 99

Social Media How To Marketing Price 99

Jenn's Trends

MAY 5, 2016

And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends. When a brand or business can figure out their exact style so perfectly that every photo is uniquely and beautifully their own, that’s a solid win in my books.

Case Study 111

Case Study Study Instagram Trends 111

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve.

Platform 271

Platform Social Media Influencer Trends 271