We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity
Sprout Social
DECEMBER 5, 2023
That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. Candidly, we hoped consumer perception was far from reality. Candidly, we hoped consumer perception was far from reality. We aspired to write an article that would prove consumer stereotypes wrong.
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