The Social Media Incubator

JULY 19, 2013

It should be looked at as a tool and component of your overall business strategy, not a standalone strategy. First, you need to make sure the implementation of your social media campaign isn’t sporadic. Consider these questions as you develop a plan: What are you doing offline as a part of your current campaign?

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The Social Media Incubator

AUGUST 15, 2013

Rather than just setting up social media accounts at all of your favorite social media sites or building brand pages that do not engage your audience, it is imperative that you move into the social media space with a strategy. So what is a social media strategy? Do you know what you want to get out of social media for your business ?

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The Social Media Incubator

JULY 2, 2013

July 2 marks World UFO Day, so we want to take you to the Area 51 of social media strategy. There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. But how do you maintain your approach once it’s implemented?

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The Social Media Incubator

OCTOBER 29, 2013

The holidays present a great opportunity for your social media strategy. Online sales increase almost every year, and in large part due to the creative, yet simple online marketing campaigns put on by businesses. Depending on your social media budget –both time and money–you can create an entire social media campaign.

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The Social Media Incubator

FEBRUARY 2, 2015

In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. For example, Budweiser continued their #BestBuds campaign, while Nissan introduced a new #WithDad campaign. Starting Feb.

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The Social Media Incubator

OCTOBER 8, 2013

Does your business have a Twitter profile as a part of your social media strategy ? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends. How much work has gone into that profile? However, something you might not think about is branding your Twitter.

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The Social Media Incubator

JULY 16, 2013

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. Craig writes different topics about social media tips and strategies. Any social media marketing strategy should include adding a lot of value. Add Enough Value.

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