Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&#
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. If you embrace a customer and show them how valuable you think you are, they may return that embrace and protect you when you need it. Does brand evangelism work?
Techipedia: Tamar Weinberg
MAY 5, 2010
Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that!
Techipedia: Tamar Weinberg
JANUARY 5, 2011
The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. This is it.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value.
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