Campaign Mobile Nielsen YouTube 
Socialmedia.biz
JANUARY 14, 2020
Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).
The Realtime Report
APRIL 7, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?
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Twist Image
SEPTEMBER 11, 2014
You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Christian Collins , 3.5M
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.
Mindjumpers
SEPTEMBER 28, 2015
The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. YouTube racks up over one billion unique visitors a month. It’s essential to have the following to make it work: Clear campaign goal. Video content is taking over. Content strategy.
Hootsuite
MAY 18, 2023
Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.
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