Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Mobile. Nielsen. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Even if individual blogs dont have a big audience, combined they add reach to marketing campaigns. Mobile. Mobile Marketing.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Marketers: What do you think?
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 Mobile-only MAUs topped the 1 billion mark for the first time, at 1.055 billion. billion. billion.
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
Head of client measurement Erik Johnson provided more details on the plans for Atlas in a blog post : More than 300 of the world’s top advertisers have run measurement campaigns with Atlas in the past 18 months. Partners such as Airbnb and State Farm continue to see great results and generate significant business value from the insights in their Atlas-measured campaigns. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. Beginning today, we’ll start winding down the ad-serving portion of Atlas.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. That underscores the broader shift the social network has seen from desktop to mobile use in the last couple of years, with mobile now also accounting for the bulk (62%) of ad revenue. Mobile Video Audience Nears 115 Million. mobile.
How to Drive Value into Your Social Marketing
AUGUST 10, 2016
billion are mobile monthly active users. Social media has evolved from social interaction to big business as advertising dollars are now being diverted from traditional marketing to social media marketing campaigns and advertisement. Nielsen Survey on trust in advertising. Design social marketing campaigns with client testimonials. How social marketing is evolving.
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook.
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
one in five minutes spent on mobile is spent on Instagram or Facebook. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign. App (mobile or desktop app). This is helpful if you are promoting a mobile app. music.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Your campaigns aren’t going to work if the kernel (the content) is not appealing. How to Create a Conversion-Based Social Campaign Download. By 2020, 75% of traffic on mobile will move towards videos, and social has gone video-crazy. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. Perspective.
How we read online. - By Michael Agger - Slate Magazine
Buzz Marketing for Technology
JUNE 27, 2008
Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " Be Prepared.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. So we created a campaign called, “When Millennials Rule the World!”
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track. Give this campaign a name. Mobile News Feed. Give this campaign a name. Headline.
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
Source: Snapchat, Nielsen. It was the first campaign of its kind, presented on Snapchat, and the results were spectacular. You can even give users the option of being directed to a mobile website or an app installed ad, or viewing an extended video. You know the usual suspects: Facebook, Twitter, and Instagram. Say what? Isn’t that for teenagers? Well, yes. How It Works.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. ” And 37% of buyers have consumed b2b content using a mobile device. We’re all hungry for data. hours to 6.3
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Mobile 2.0 Learn more. Be a resource.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. eBay CEO: Mobile Is the Safest Way to. Mobile 2.0
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog.
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. building communities, brands, mobile, etc.]? for mobile? for brands?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf? New Startup Seeks to Turn Your Mobile.
HOW TO: Gain Twitter Influence
NOVEMBER 3, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Waggener Edstrom Worldwide finds the most influential voices that have the biggest impact on campaigns. New T-Mobile Ad Makes Fun of AT&Ts N. iPhone Versus Android: Nielsen Delive. Period.
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?
5 Social Marketing Stories You Need To Read This Week
MARCH 5, 2010
You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Where do you start?
5 Facebook Stories From This Week You Need To Read
FEBRUARY 19, 2010
Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Here are 5 news items or blog posts from this week that I wouldnt want you to miss: 1. Facebook Outpaces Yahoo to Become No. Yahoo lost the No. Think about that for a moment.
WebVisible Contest to Award Free Local Online Advertising to Small Businesses
MAY 26, 2010
Each episode will showcase a different component of online advertising – mobile, social, search and more. Some local business owners still don’t believe that consumers want to find them online – but today, even so-called ‘walk-in’ traffic is often driven by searches conducted on a mobile phone while walking down the street,” said Kirsten Mangers, WebVisible CEO. Mobile apps?