Mobile. Nielsen. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Even if individual blogs dont have a big audience, combined they add reach to marketing campaigns. Mobile. Mobile Marketing. MORE >>

For those in your organization who are resisting the mobile trend or who deny the importance of the mobile web on your content marketing strategy, prepare to be assimilated. As a BtoB Online article explains, the new media model, fueled by the Internet, social media and mobile, is here. Plus, integrated digital campaigns that engage users across platforms with a consistent message could mean huge ROI for marketers. Here are statistics to support your quest to have a mobilized content strategy. C hange is coming, and it’s coming fast. Well, not really. MORE >>

We recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a toothbrush. Nielsen estimates that social media and blogs reach 80% of all active US Internet users (of which there are 245 million). 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads. Crazy, right? At their core, these statistics speak to the potential that social marketing holds. Leverage the Stat: 1. MORE >>

What is mobile and what is online? raft of recent reports suggest more than half of Web usage will occur via mobile by 2013 , a trend driven by the advance of smartphones and connected devices that blur the boundaries between wired and wireless. This was a key message at the Mobile Marketing Association’s Mobile Marketing Forum last week in London, where brands (including EA and BMW) made a strong case for approaches that connect the dots in our experiences across platforms and devices. How to I manage analytics and social media strategies to include mobile? MORE >>

We’ll be watching the game or our favorite show and talk about what we’re watching through our mobile devices on social media. It could be as simple as setting up a campaign. Adapting to the second screen will help your television advertising and mobile marketing work together to bring better results to both. Nielsen will use Twitter to gauge TV programming popularity. Mobile ad spending rises; Facebook ahead. In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. MORE >>