Shadow Pipeline – accounting for the missing dollars
Buzz Marketing for Technology
JULY 14, 2010
Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share it on StumbleUpon. Not really.
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