Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

UGC 59

UGC Brands Apparel Content 59

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Like the wine?

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Collections allow you to organize your products into groups. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Work with influencers or run ad campaigns.

Instagram 130

Instagram How To UGC Real Estate 130

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales. Standing out in a sea of organic and paid Facebook content is tough.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

AUGUST 17, 2021

With Sprout, you can publish to social profiles as well as Facebook Groups , to easily reach your wider community from one app. Grytics is an ideal platform for managing a specific group or online community, like a Facebook Group that your business runs. Grytics starts at $99/month for Facebook group management.

Communities 126

Communities Engagement Tools Tweetdeck 126

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC).

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. So, listen actively. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. million monthly viewers on their Pinterest Profile, Benefit Cosmetics does a great job of tying in their branding in everything they Pin, like product campaigns, inspirational quotes, and beauty tutorials.

Strategy 58

Strategy Brands UGC Marketing 58

Buffer Social

JULY 8, 2020

We try to encourage customers to use #jotcoffee and #justonetablespoon, and we’re currently running a #summerofjot campaign. To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us.

Instagram 98

Instagram Social Media UGC Strategy 98

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Did customers find your recent campaign offensive? Engagement. Repost @thecrunchybean ???

Social Media 112

Social Media Strategy Marketing How To 112

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. I work with ambassadors. Who is their following?

Features 52

Features Brands Influencer Travel 52

Sprout Social

OCTOBER 17, 2016

Resource How to Identify Your Social Media Influencers Join Twitter Chats Twitter chats are organized group conversations where a host asks a series of questions to participants. But if you're not careful, your campaigns can quickly become a money pit. Facebook Groups are a great way to get started with this.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Check out this great UGC example from Boohoo. Want to see just how powerful that is?

Organization 207

Organization Social Media UGC How To 207

Later

DECEMBER 13, 2019

As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. . View this post on Instagram.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. These campaigns help Starbucks generate excitement and engagement among its followers.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Hootsuite

OCTOBER 28, 2019

Reformation uses UGC to sell clothes. Turning customers to loyal brand ambassadors is no easy feat—but that’s what California-based retailer Reformation has done on Pinterest and Instagram with its “You guys in Ref” series. Once online, easy-to-find social icons and share-worthy images helped the campaign spread worldwide.

Brands 111

Brands HootSuite Instagram Library 111