Akamai Marketing
FEBRUARY 8, 2011
Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. Love how easy it is to read and interpret.
Harp Interactive
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.
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Waxing UnLyrical
JANUARY 4, 2011
All this via one bare-bones blog and a Facebook group. Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. More movements, more impact, more happiness and, perhaps, more campaigns à la pink panties! Read All About It!
Waxing UnLyrical
JANUARY 24, 2011
AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). A group Amplog would be a great way to share ideas and resources.
Waxing UnLyrical
DECEMBER 4, 2010
Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.
Kikolani
JANUARY 26, 2010
Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Anchor text should be varied in your link building campaign, including capitalization changes and plurality.
Jason Yormark
AUGUST 30, 2009
Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).
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