Convince & Convert

AUGUST 19, 2010

It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Great post, as usual. Im Jay Baer.

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Social Media Strategy Tourism Social CRM 143

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MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Adjust Staffing and Timelines. You’re ALWAYS marketing.

Marketing 124

Marketing Social CRM Conference Social Media 124

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FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? link] [link] Patterson Bach #Reactive or #Proactive: Which strategy does your #social #media follow? Im Jay Baer.

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Social Media Strategy Social CRM Company 118

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APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

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Social Media Content Analysis Sports 121

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JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. Its really very helpful for one providing social media marketing services.

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CSR Social Media Strategy Consultant 139

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APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? link] Dave Ryan Great Post.

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Social Media Consultant Health Care Questions 130

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MAY 11, 2010

BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. That part is key. I say again, actual profit. Im Jay Baer.

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FAQ Content Consultant Social Media 139

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? I think this is a fundamental necessity.

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Social Media Strategy Influencer Social CRM 150

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media B2B Strategy Consultant 150

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JULY 15, 2010

link] by @jlysne on #convinceandconvert [link] Grow Socially Get your act together! Clarke Organize your social media mgmt. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] Colin N. Sched who does what to make life easier! Im Jay Baer.

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Social Media Consultant Strategy Organization 142

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JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. link] Barney Davey On social media…The killer app isn’t information, it’s curation.

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Social Media Strategy Curation Privacy 135

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SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Unlikely at best.

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Social Media Strategy Consultant Web 2.0 152

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MARCH 3, 2010

For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. so to carve it out is sensible. Im Jay Baer.

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Social Media Strategy CoTweet CoTweet 122

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JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&# Im Jay Baer.

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Social Media Strategy Consultant Social CRM 158

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AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

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Questions Social Media Consultant Education 162

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AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

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Social Media Strategy Analysis Reputation 120

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JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? RT @jaybaer: Why You're the Key to Social Media Success [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media B2B Company Consultant 132

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SEPTEMBER 21, 2010

I’ve been having some challenges with Disqus lately. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 143

Social Media Strategy Social CRM Consultant 143

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SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. Joseph | RepuMetrix Inc.

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Social Media Radian6 Strategy SM2 158

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JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. This is very different to trying to reach voters direct as we decided that people listen to 'people like them' more than politicians or big budget ad campaigns.

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Social Media Strategy Influencer Case Study 130

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SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

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Social Media Consultant Social CRM eBook 121

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APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone. I’m not about to banish “social media&# from Convince & Convert.

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Social Media Social CRM Loyalty Web 2.0 130

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

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Social Media Strategy Consultant Tweetdeck 167

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MAY 20, 2010

link] #in [link] JaxPHILville RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. link] Social media metric humor. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Metrics Social Media eBook Social CRM 117

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SEPTEMBER 15, 2010

For a full day of social media plus storytelling, watch for a Social Story Conference near you. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. It was before the birth of social media and was heavy print, tv and billboards. Simple yet telling.

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Social Media Strategy Social CRM Consultant 166

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MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. Read why knowing your #online #community matters [link] [link] Marianne Vikse Are You Taking Social Media Shortcuts?

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Social Media Strategy YouTube LinkedIn 135

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AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I can carry my persona across multiple sites and that persona ties back to a social network site.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I can carry my persona across multiple sites and that persona ties back to a social network site.

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Facebook Consultant Social Media Sites 167

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JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Im Jay Baer.

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Social Media Strategy Automotive SEO 129

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MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Im Jay Baer.

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CoTweet CoTweet Analysis Consultant 117

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SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 155

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

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Social Media Strategy Energy Consultant 149

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SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

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Social Media Strategy Affiliate marketing Company 161

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JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. In fact they had INCREASING demand for shovels in N.

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Social Media Strategy Mobile Consultant 120