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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Who will take the top honors?

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10 Ideas for Holiday Campaigns on Social Media

Likeable

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. Each photo included a motivational caption and highlighted the original fan who created the photo.

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Our employees Jenn and Michelle, the hosts of the All the Social Ladies podcast, even got to interview Jori Evans who came up with the idea! Stay tuned.

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14 types of social media every marketer should know

Sprout Social

Host live events and Q&A events with customers or experts in your industry. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. How brands can use discussion forums: Crowdsource product feedback and ideas in relevant forum threads. Live streaming apps. Start your free trial today !

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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. What’s the ROI of a Bigfoot Sighting?

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