Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

FEBRUARY 2, 2012

Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent. Implications for Social Media. So what do this year’s results mean for companies in Canada, and those using social media in particular? Social media is not the end goal.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

OCTOBER 15, 2013

It’s all too easy to find yourself responding to day-to-day business demands (promote this or that sales message; promote this campaign, etc.) Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), content social media'

Content 407

Content Review Social Media Software 407

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

OCTOBER 15, 2013

It’s all too easy to find yourself responding to day-to-day business demands (promote this or that sales message; promote this campaign, etc.) Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?),

Content 150

Content Review Software Tools 150

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. Global vs Local.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Maturation of social media. Trend #4: Death of the campaign. Trend #12: Community management.

Trends 417

Trends Social Media Curation Reputation 417