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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media.

Strategy 130
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Decoding corporate communications: Functions, goals and skills

Sprout Social

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. Some companies, like QAD Inc.,

Skills 113
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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Press releases. Guest post by Harrison Kratz. Image: Nazly via Flickr, CC 2.0.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . View this post on Instagram.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. Say you’re launching a new corporate social responsibility campaign. Media relations .

Skills 128
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Take Action: Download my 2020 Content Editorial Calendar Template -> 2020 Content Marketing Editorial Calendar Template. Community still reigns and always will!

Trends 78
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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Take Action: Download my 2020 Content Editorial Calendar Template -> 2020 Content Marketing Editorial Calendar Template. Community still reigns and always will!

Trends 78