Campaign Communities Insurance Mobile 
The Realtime Report
JANUARY 9, 2013
A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).
Writtent Blog
MAY 11, 2021
Established in 1993, the Corporation for National and Community Service (CNCS) is a federal agency that engages more than 5 million Americans in service through its core programs — Senior Corps, AmeriCorps, and the Social Innovation Fund — and leads President Obama’s national call to service initiative, United We Serve.
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Writtent Blog
MARCH 10, 2014
The largest provider of supplementary Medicare insurance in the US, Humana needed engaging content for its audience of primarily senior citizens, to inspire them to engage in more healthy living habits. The campaign included a lead-capture element, where Mothers were able to enter a drawing to the VIP premiere of The Muppets movie.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. No need for the traditional media to be the conduit of communication. Not just being talked about but be an active voice in the community.
Sprout Social
APRIL 20, 2022
One of Spain’s leading insurance providers, Mutua Madrileña , offers personalized messaging for customers via WhatsApp on more than 1,000 topics. It also improved the reliability and security of wire transfers for the financially excluded communities it serves across the continent. Marketing campaigns. Financial services.
Webbiquity SMM
DECEMBER 15, 2020
Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. WorkOutLoud – Online communities connecting enterprise companies to their customers – enabling community-wide collaboration, improving the customer experience.
Techipedia: Tamar Weinberg
MAY 5, 2010
Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.
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