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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

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Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Similar Posts: 2012 Is The Year of Visual Communication.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Give Back to Your Community.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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The pros and cons of social media

Sprout Social

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Booktok , for example, has become a flourishing online community. Ability to crowdsource. But times have changed. Let's get spooky. ??

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How To Use Facebook For Marketing

Mindjumpers

Use for instance Facebook to crowdsource your next product idea. Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

A well-crafted contest isn’t an isolated event. They’re the ones who will read your content and take part in your events. Product development crowdsourcing. New product/event awareness. This is fantastic for brand involvement and sense of community. Crowdsource Contest. Set Goals and Objectives.