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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. Their social media community manager was on Twitter personally and sending a couple of messages relevant to the current emergency was just part of the thought process. Why was this?

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

Lurker 203
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. For consultants Wikibrands offers an organized way to help your clients navigate through the complex choices in social media.

Review 142
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On Alice in Wonderland and Social Media

Akamai Marketing

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277
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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration.

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Start with Advocacy.