Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sherrilynne Starkie

APRIL 26, 2021

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Influencer Marketing . TikTok is a fast-moving community and trends come and go quickly.

Brands 195

Brands Hashtag UGC Aggregator 195

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. This isnot theitme for PR and marketing folk to pull back.

Marketing 105

Marketing Skills Guidelines SEO 105

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Like What You Heard?

Team 131

Team B2B Marketing How To 131

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

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Campaign Facebook Marketing Mobile 235

Social Media Strategies Summit

MARCH 3, 2023

This data poses a few challenges for higher education marketers. The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. Read on for their most valuable insights.

Social Media 163

Social Media Engagement Class Film 163

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. To mark February’s Black History Month, Pernod Ricard , the French wines and spirits conglomerate, teamed up with digital media marketing strategist Karen Civil to celebrate the work of Black female entrepreneurs.

Brands 226

Brands Conference Hosting Conversation 226

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Moreover, marketing has become so deeply entwined with technology. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 111

Social Media Management Communities Social Media Skills 111

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy?

Education 181

Education Influencer UGC Apparel 181

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Coca-Cola: Align NFTs With Your Wider Marketing. This approach gives the NFT campaign real meaning.

Examples 177

Examples Brands Avatar Authentication 177

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Later

MAY 28, 2020

June is Pride Month, which means collective voices from across the globe are coming together to support and honor our LGBTQIA+ community. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

How To 107

How To Marketing Collaboration Influencer 107

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

UGC 43

UGC Campaign Marketing Hashtag 43

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

UGC 75

UGC How To Compete Apparel 75

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Multiple campaign launches.

Content 163

Content Campaign Team Banking 163

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

Influencer 188

Influencer Metrics Campaign Survey 188

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn.

Examples 150

Examples LinkedIn Social Media Overview 150

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. After their annual user conference, Influitive , a leading advocate marketing platform, personally reached out to every attendee to gather in-depth feedback and learn how they can provide even more value.

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University.

Content 150

Content How To Film UGC 150

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson.

Influencer 130

Influencer Travel Retail UGC 130

Later

JUNE 18, 2019

Pride Month is a global celebration, one where many collective voices come together to support a wonderful cause every June and honor our LGBTQIA+ community. Tips for Planning & Running a Successful Pride Campaign on Social Media. I quickly found out it’s because the colors reflect the diversity of the LGBTQ+ community.

Campaign 56

Campaign Social Media How To Instagram 56

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. What Is Voice Marketing? What Is Voice Marketing? Voice Marketing Trends. Voice Marketing Trends.

Marketing 82

Marketing Trends Hosting Instagram 82

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Because, when it comes to deciding whether or not I want to get to know you, work with you, have dinner with you, meet you at a conference, etc., Adding context and community. List are subjective.

Communities 199

Communities Influencer List Consultant 199

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Hashtags have become so large that communities pop up around their use. Initially, hashtags were created for content tagging. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 94

Social Media How To Marketing Price 94

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

B2B 136

B2B Social Media Strategy LinkedIn 136

Convince & Convert

JULY 26, 2012

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Find and communicate your focus.

Communities 125

Communities How To Community building Social Media Management 125

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Buffer Social

NOVEMBER 29, 2016

How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? Google Play. Sound Cloud.

Eventful 40

Eventful Communities Strategy Conference 40

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C.,

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Data Foursquare Conference Wikipedia 327