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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Google+ Tools.

Blogger 196
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Content Marketing.

Analysis 106
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

When you sign content-focused publishers as affiliates, you automatically diversify your traffic. It used to be possible for affiliates to build content sites around a certain brand, but with Google’s strict quality controls, this is harder to do. Tools such as BuzzStream and Linkdex can give you access to niche bloggers.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? From adjusting the way you cite your sources in your content to carefully auditing your technology, we’ve compiled a list of blogging secrets that could revolutionize your work: 1. Creating content takes lots and lots of time.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Buzzstream. Keep it Private.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Check content quality. Spend five minutes reading through the website’s content.