Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

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APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

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APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

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APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. “You know what I do when I go to a networking event? link] jaybaer Brilliant!

Social Media 112

Social Media Strategy Influencer Education 112

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SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 167

Social Media Strategy Consultant Conference 167

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JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 134

Social Media Strategy Metrics Organization 134

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MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

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JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Strategy Influencer Case Study 128

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FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! It’s so important for to know you’re facts and your customer while using social networking. The opportunity social networking provides in incredible.

Social Media 117

Social Media Case Study Strategy Study 117

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APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

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APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

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SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I don't want to play Mafia Wars, buy a cartoon pig or anything else. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

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SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. You certainly covered some great reasons to that point. link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. link] jaybaer Brilliant point Mike.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

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APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

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JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank.

Social Media 119

Social Media Strategy Mobile Consultant 119