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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Local directories and high-quality industry directories. Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, as well as online yellow pages and other similar directories. Low-quality general directories and “bad neighborhoods.”

Directory 194
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. For businesses, it’s important to have a presence in key high-end directories, such as CompanyPond , LookupPage , Hotfrog , and AboutUs.org.

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How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. I have received a copy of an email that details some of the services provided by American Express Market 3D. Directory, and Best of the Web.

Directory 160
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. How to Get the Words Out with Content Marketing.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. How to Get the Words Out with Content Marketing.

How To 26