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Example: Reach Optimization and Conversions

Jon Loomer

Today, I want to give you an example of just how powerful this approach has been for me. Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. No optimization.

Examples 207
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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. For example, any messaging that assumes or requires people to leave the house may not be appropriate at this time. These are examples of altering your product offering. Should You Change Your Pricing?

CPM 202
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s the price you pay when someone clicks on your ad. What does CPM mean? What does Hate Follow mean? What does CPC mean?

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection.

CPM 60
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Facebook Ads and the Magic Bullet

Jon Loomer

The CPM may double or triple, meaning it costs significantly more to reach your audience. It could be the product itself or the pricing. If you’re selling something, how do you reach those who are actually interested in buying? Don’t buy into the claims that there’s one way to do this. Competition.

Facebook 138
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279