article thumbnail

Example: Reach Optimization and Conversions

Jon Loomer

Today, I want to give you an example of just how powerful this approach has been for me. Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. No optimization.

Examples 207
article thumbnail

How Competition Impacts Facebook Ads Costs

Jon Loomer

Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% But seasonality isn’t the only example of high competition. Some industries, for example, may see far more competition than others. Competition and CPM. It’s not easy to control CPM.

Cost 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure.

CPM 175
article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPC mean?

article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. For example, any messaging that assumes or requires people to leave the house may not be appropriate at this time. These are examples of altering your product offering. COVID-19 is impacting everyone in some way.

CPM 202
article thumbnail

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. With an expected U.S. digital ad spend of $951.8

Campaign 101
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.