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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. This is happening a lot.

CPM 175
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 136
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How To Create A Monthly Facebook Analytics Report + Free Template

Keyhole.co

We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. hours​ Đľn social media sites every day,​ so it’s​ a good idea​ to examine their demographics and interests​ so you can continue producing interesting, relevant posts. If not, you’re not alone!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279
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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages. Again, is this bad?

Blogger 371
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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

If you’re a social media marketer, you know you have to run Facebook ads. You know that part of the ad creation or boosting process where you can select your audience? They are already warm and ready to buy. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.

CPI 60