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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. They also often require large investments to create an initial community.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. Through social media, you can find out what online communities your existing customers belong to.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Calling attention to social profiles?

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&# When I want to book, I just DM them and ask for the ‘social media rate.’ More importantly, they’ve created a go-to place or space for community.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Trends in consumer marketing are showing that consumers want less advertising and more interaction. More on content marketing: Writing sucks, and it’s hard.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s their community of choice and that’s fine.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. That’s what’s new: a significant leap in efficiency.